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EDP

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Enterprise
Development
Program

RESOURCES

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Why Business Plan Matters

A comprehensive business plan showcases the viability of the business idea, highlights growth potential, and provides financial projections…

Section 1: The Executive Summary

The Executive Summary is a concise overview of the entire business plan, providing key highlights of the business idea, goals, and strategies.

Section 2: Business Description

The Business Description outlines the foundational details of the company, including its name, mission, vision, legal structure, and industry.

Section 3: Market Analysis

The Market Analysis examines the industry, target market, and competition, providing insights into market trends, customer demographics, etc.

Section 4: Organization & Management

The Organization and Management section details the business’s organizational structure, leadership team, and key personnel.

Section 5: Product or Services Description

This section describes the business’s offerings in detail, explaining the features, benefits, and unique qualities of the products or services.

Section 6: Marketing & Sales Strategy

The Marketing and Sales Strategy outlines how the business plans to attract and retain customers, generate revenue, and achieve its sales goals.

Section 7: Operational Plan

The Operational Plan provides a detailed description of the day-to-day activities required to run the business efficiently. It covers location, facilities, etc.

Section 8: Financial Plan

The Financial Plan presents a comprehensive overview of the business’s financial health and projections. It includes startup costs, revenue forecasts, profit etc. 

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