1. Facebook

• Personal Account:

  • Create a profile with profile photo, cover photo, bio, and personal information.

  • Can post status updates, photos, videos, and stories.

  • Friend requests and private messaging (Messenger).

  • Privacy controls to limit who sees posts.

  • Can join Groups and interact with Pages.

• Page (for businesses, public figures, organizations):

  • Designed for brands, companies, public personalities.

  • Access to Page Insights (analytics like reach, engagement).

  • Ability to run Facebook Ads and boost posts.

  • Add shop section, services, appointment bookings.

  • Multiple admin roles (admin, editor, moderator).

  • Direct messaging with customers via Messenger.

• Group:

  • Communities for people with shared interests.

  • Can be Public, Private, or Secret.

  • Features include group chats, polls, learning units.

  • Admin tools like membership approval and post moderation.

• Professional Mode for Profiles:

  • A new option where individuals can turn personal profiles into creator-like profiles.

  • Gain access to audience insights and monetization options like Facebook Stars.

2. Instagram

• Personal Account:

  • Post photos, videos, stories, and reels.

  • Create Highlights from Stories.

  • Private messaging through Instagram Direct.

  • Ability to follow and be followed.

• Business Account:

  • Access to Insights (follower activity, engagement, reach).

  • Contact button (Email, Call, Directions).

  • Ability to create ads directly from the app.

  • Access to Instagram Shopping (tagging products).

• Creator Account (for influencers, public figures):

  • Detailed analytics on follower growth and engagement.

  • Messaging filtering (Primary, General inbox).

  • Creator tools like Branded Content tags.

  • Monetization features (Bonuses, Badges, etc.).

3. Twitter (now X)

• Personal Account:

  • Share tweets (text, photos, videos, polls).

  • Customize profile picture, header image, and bio.

  • Follow and interact (likes, retweets, replies).

• Professional Account:

  • Designed for businesses, creators, and professionals.

  • Access to Twitter Analytics.

  • Ability to promote tweets and run ad campaigns.

  • Advanced profile modules (shop, newsletter subscription links).

• Twitter Blue (Premium Subscription):

  • Edit Tweet feature.

  • Prioritized rankings in conversations and search.

  • Longer tweets, custom app icons, bookmark folders.

4. LinkedIn

• Personal Profile:

  • Create a professional resume-style profile (work experience, skills, endorsements).

  • Connect with individuals and send direct messages.

  • Post updates, articles, and multimedia content.

• Company Page:

  • Showcase your business, company culture, and job openings.

  • Analytics on visitors, engagement, and followers.

  • Can post updates, articles, and host LinkedIn Live sessions.

  • Showcase Pages: Sub-pages under the main Page for different brands or initiatives.

• Creator Mode (Profile setting):

  • Turn on if you’re focusing on building an audience.

  • Highlight your content topics and get access to Live and Newsletters.

5. TikTok

• Personal Account:

  • Create, upload, and share short videos.

  • Access to basic editing tools and effects.

  • Follow and interact with other users.

• Business Account:

  • Access to TikTok Analytics.

  • Commercial Music Library (for business-safe music).

  • Ability to run TikTok ads (in-feed ads, branded hashtags, TopView).

  • Add website links to bio and showcase products.

• Creator Account:

  • Focused on individuals producing regular content.

  • Eligible for monetization via TikTok Creator Fund.

  • Access to deeper analytics and brand partnership features.

6. Snapchat

• Personal Account:

  • Send Snaps (photos/videos) and Stories to friends.

  • Access to AR filters and lenses.

  • Chat and call friends privately.

  • Create private groups.

• Public Profile:

  • Available to regular users and creators.

  • Highlight Snaps, Stories, Lens creations.

  • Add a bio, website link, and showcase subscribers.

• Business Account (via Snapchat for Business):

  • Access to Snap Ads Manager.

  • Create sponsored lenses and geofilters.

  • Advanced targeting for ads based on demographics, location, interests.

7. YouTube

• Personal Channel:

  • Upload and manage videos.

  • Create Playlists and customize channel layout.

  • Community tab for engaging with subscribers (after reaching eligibility).

  • Go live with live streaming features.

• Brand Account:

  • Allows multiple people to manage the same channel with their Google accounts.

  • Access to YouTube Studio analytics and monetization tools.

  • Separate YouTube Channel name and profile different from the personal Google Account.

• YouTube Creator Account (once monetized):

  • Eligible for revenue through ads, memberships, Super Chats, and YouTube Premium.

  • Access to exclusive Creator support and events.