HANDS-ON EXERCISE

The following hands-on exercises are designed to assist you in practising the various lessons in this section. Where constituted, you’re encouraged to carryout this exercises in groups for collaboration and effective results.

Exercise 1: Create a Facebook Post

Objective: Create a Post with the Educational & Sales Copy Content from Section 2.

• • Instructions:
    1. Visit the SAED Facebook Page. Click Here
    2. Follow & Like the Facebook Page
    3. Create a Post and attach a Graphic
    4. Share the post on your timeline
    5. Invite likes and share

Exercise 2: Analyze Facebook Insights

• • Objective: Analyze the performance of a Facebook Page using Facebook Insights.
  • Instructions:
    1. Access Facebook Insights for a Page (or use a sample page provided).
    2. Review key metrics such as Page Likes, Post Reach, Engagement, and Audience Insights.
    3. Identify which type of content has the highest engagement and what time of day shows peak interaction.
    4. Based on your analysis, suggest three improvements for increasing engagement.
  • Deliverables: Submit a report summarizing the insights gathered, including screenshots of key metrics, and provide recommendations for improving engagement.