HANDS-ON EXERCISE

The following hands-on exercises are designed to assist you in practising the various lessons in this section. Where constituted, you’re encouraged to carryout this exercises in groups for collaboration and effective results.

Exercise 1: Create an Instagram Ad Campaign

• • Objective: Design an Instagram ad campaign for a fictional business, such as a local clothing store.
  • Instructions:
    1. Define the campaign objective (e.g., brand awareness, website traffic).
    2. Choose the target audience based on demographics, interests, and behaviors.
    3. Select ad placements (e.g., Feed, Stories, Reels).
    4. Set a budget and schedule for the campaign.
    5. Create an ad using a chosen format (e.g., Carousel Ads) and write engaging copy with a clear CTA.
    6. Review and publish the ad campaign.
  • Deliverables: Submit screenshots of each step in the ad setup process and a brief explanation of your chosen audience, ad format, and objectives.

Exercise 2: Analyze Instagram Insights

• • Objective: Analyze the performance of a business’s Instagram profile using Instagram Insights.
  • Instructions:
    1. Access Instagram Insights for a Page (or use a sample profile provided).
    2. Review key metrics such as engagement rates, reach, impressions, and follower demographics.
    3. Identify which types of content (e.g., photos, videos, Stories) perform best and the optimal times for posting.
    4. Based on your analysis, suggest three improvements for increasing engagement and reach.
  • Deliverables: Provide a report summarizing the insights, including screenshots of key metrics, and recommendations for optimizing the Instagram strategy.